Whether it is to sell a product or a service or to launch a movement, it is necessary to gather a community around your dynamics. To do this, you have to think about the foundations and build the system on which everything will be based.
Benefits of Community Design
The logic of which audience to address with a strong advertising campaign to sell a product or service is no longer relevant. From now on, making your project known also means co-constructing it with your clients who become members of an active and committed community.
The community design makes it possible to structure the bases, the foundations on which all the development of the community will rest so that it is as dynamic as a movement, engaging and nurturing for its members as for the initiators.
👉 Gather and engage around your project
To create a community, you have to ask yourself very clearly “why and for whom”. It is these founding elements that will generate attractiveness around your project, whether it is a product, a service, a mission or a movement.
👉 Develop and enrich your project with multi-stakeholder contributions
There was a time when the company worked “for its customers”. From now on, it works "with" its customers to stick as closely and as accurately as possible to their needs and expectations. This approach reinforces the feeling of being and doing together, both on the client side and on the employee side.
👉 Ensure that your project comes alive over the long term
With a dynamic and regularly renewed community, there are so many actors who will contribute to the common. Tomorrow, if some leave, they will open up the possibility for other members to participate: in a living community, there is always room for everyone and everyone finds their role.
👉 Develop a new approach to marketing and sales
By moving away from a classic marketing approach, there is no longer any need to go through big speeches and big advertising campaigns. It is now a more authentic communication that will live within a community in which everyone knows why they are present and why they are involved. The sale will therefore come by itself because what is sold is co-constructed by its own customers!
👉 Develop a new commercial approach by strengthening your close circles
Originally there was perhaps only one project manager and a first circle of convinced actors. Then, with all the work of community structuring, a second circle, then a third etc... the commercial prospecting approaches are replaced by the network effect and it is the members themselves who will seek new members to develop their ecosystem.
👉 To discover some case studies and examples (fr) 📚Go to my Notion page with partners like Plaine images, les designers lyonnais, Archipel Kyosei, Villette Makerz, SOFFFA, Creative Mornings...
If you feel that the community design approach can meet the needs of your project, do not hesitate to contact me directly and let's talk about it. 👇