Sometimes to prioritize projects in the present, you already need to know what future you want to create. From a fictitious creation of a desired future, it is possible to trace the return to the present and all the steps to be implemented along the way. Thus, it is possible to determine the first actions to be implemented today to move in the direction of the future that we wish to see exist.

Benefits of Design fiction

After a design fiction session, the different participants become aware of the future they are building through each daily action, whether it is a desired future or, on the contrary, an undesirable future.

Also, they leave the workshop with a clear vision of the actions to encourage, those to stop and new ones to launch in order to move forward together towards the future they want to see happen.

All the lessons learned from a design fiction session make it possible to align teams, redefine a corporate vision or write its next strategic lines. The same goes for the needs of institutions and territories.

👉 Writing the future of your business together

What will your organization look like in 5 years? In 10, in 20 years? And society? And what impact will your organization have? Of course, no one has the exact answer, but asking the question in a group allows you to create and share a collective imagination that becomes the source of your vision and your strategy. What future do you want to see happen and what future do you really not?

👉 Determine with precision the next concrete actions to build this future

It's easier to know what to do tomorrow when you know where you're going. Your desired future becomes your goal and will allow you to build your roadmap, the common story to write for your organization.

👉 Align the vision and intentions of all stakeholders

Often, within the same organization, visions, projections and priorities conflict. With design fiction, it is possible to ensure that everyone shares the same intention and therefore, to make the elements of the strategy consistent and to understand the priorities for action to be addressed.

👉 Involve and emotionally engage all your teams in a major common project

What drives humans and what makes a “social body” are stories. What is the legend to build your business? What is the promise of adventure that will excite all employees and customers? Design fiction makes it possible to write these first lines by integrating everyone as heroes of the collective story.

👉 Make daily actions consistent with long-term ambitions

How to have more impact? How can we feel that what we do every day enriches a more global, longer-term project and participates in this legend that is being written day by day? With design fiction, everyone knows the future to be co-constructed and collectively writes the steps to get there. So when next Monday the first steps have to be activated, everything makes sense and gives energy and strength to the collective.


👉 To discover some case studies and examples (fr) 📚 Go to my Notion page with partners like aéroport de Lyon, Bosch Rexroth...


If you feel that the Design fiction process can meet the needs of your project, do not hesitate to contact me directly and let's talk about it. 👇

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